5 Email Marketing Tips for Starting Your Own Business
Email marketing has been around for over 30 years, but it’s still one of the most effective ways to promote your business or product to customers. After all, only 38% of people surveyed said they preferred social media over email when it came to receiving promotional messages. The main reason? Email marketing offers you greater control over the message being delivered and how it’s presented – and that’s exactly what you need to create an effective email marketing campaign as part of your business plan. Here are five email marketing tips to help you get started
Create a MailChimp Account
Creating a MailChimp account is the first step to starting your email marketing business. After you sign up, you’ll be asked to create a design template. It’s easy and there are tons of templates to choose from, or you can create your own. MailChimp allows companies of all sizes to send an unlimited number of marketing emails as long as they are not sent more than 12 times in any three-month period and all emails include opt-in boxes or footers indicating what will happen when the subscriber clicks unsubscribe. You also want to include email addresses and phone numbers in the appropriate fields on your form so that if somebody submits their information, they can be contacted with ease.
Personalize your From Name
Hi, my name is AJ and I’m excited to be a guest blogger today! You may know me from my email marketing business . Here are 5 tips for starting your own email marketing business.
1) Determine what you want to sell. Decide on the type of products or services you will offer, such as makeup brushes or shoes. Next, identify your target market: is it moms, men, tweens? This will help you define the theme of your emails and focus on customer engagement.
2) Find a niche within an industry with room to grow and which isn’t too competitive or saturated; ideally there are at least 20% of companies that don’t have email campaigns yet.
3) Create a plan. What are your goals? What are the objectives you need to meet in order to reach these goals? How will you measure success? These questions can be answered in detail before starting by defining specific metrics, analyzing data and identifying key performance indicators (KPIs).
4) Make time for research: What do customers like and dislike about other brands in your industry? What’s trending online now and how can you get involved? Keep up-to-date with news in fashion, technology or design so that you can create content relevant to these interests. What channels work best for reaching customers? Is social media enough or should we also invest in paid advertising platforms like Facebook Ads or Google Adwords?
Set Up Autoresponders
An autoresponder allows you to set up an automated email schedule. It’s important to set this up before you create a strategy, because once you start sending out your emails on a regular basis, it’s hard to break the chain and switch things up. The right autoresponder will allow you to go live with your idea right away, but still maintain the ability to change it later on down the line.
1) Find a Service Provider – An autoresponder is essentially software that lets your subscribers automatically receive messages in their inbox at pre-determined intervals. There are a few different providers of these services and they’re available at all levels of pricing and functionality. You’ll want to research which provider best suits your needs. You can also do some research about which features work best for the type of business you have.
Test Your Signup Forms
What’s the most important part of any marketing campaign? No, it’s not a catchy tagline or a snazzy design. Rather, it’s something that many people overlook: the signup form. A signup form gives your potential customers a chance to take the first step in saying yes to your offer by entering their contact information. These forms will help you with two things: increasing conversion rates and gathering contact information. Now, if you’re going to create an email list from scratch – which is what we’re talking about today – there are a few things you need to do before getting started.
Creating an Opt-In Page
You’re already on the right track by setting up an opt-in page. Next, create a compelling call to action with wording like Do you want to discover more about our solutions? or Claim your seat now! Make sure you include a strong and clear value proposition (the solution you provide), a time constraint (such as 14 days), and an explanation of what the subscriber will get by opting in.
Let’s also keep in mind that a great way to boost conversion rates is through gamification – giving subscribers the opportunity to earn points, badges, prizes or discounts every time they opt in or take another desired action such as watching a video. Another factor is social proof. Showing off testimonials from satisfied customers can help build trust. To really make people feel comfortable, offer free trials so new subscribers can try out your product before paying anything.
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